Difficult Boss?

Letter template

We understand securing approval can be challenging, but the ROI from The Security Event makes it worth the investment. This is the go destination for security professionals which brings together installers, integrators, consultants, and end-users to discover cutting-edge security solutions.

Experience breakthrough innovations, practical insights, and leadership strategies through an expert-led agenda - giving you actionable knowledge and fresh perspectives to drive immediate impact in your organisation.

Your step by step guide

Need help convincing your boss? Our purpose-built guide shows you exactly how to secure approval for The Security Event. This is the destination to earn a full year's worth of CPD points in just three days while learning from industry-leading CEOs and security professionals in an education-focused environment free from sales pitches.

The guide includes responses to common objections, networking opportunities, reasons to attend, and a ready to use approval letter template.

COMMON OBJECTIONS

Be ready to answer common objections with confidence. Use these examples to help you make your own arguments to get the training you deserve:

RESPONSE: There are bigger costs for NOT attending. Imagine missing out on 17,500+ security professionals, invaluable networking opportunities, and the chance to shape your project outcomes. The Security Event is where installers, integrators, consultants, and end-users discover the latest solutions and gain insights that drive both business success and professional growth. TSE is FREE to attend and the small investment of travel costs pays for itself in future-proofed solutions and real world applications.

RESPONSE: TSE is Europe’s leading commercial, enterprise and domestic security event, bringing together industry experts for live demonstrations, networking and a world-class education programme. As well as being CPD-ACCREDITED it’s built for actionable, practical value, not just theory.

RESPONSE: I’ll have a coverage plan in place to ensure continuity. By focusing on the event for a few days, I’ll return with actionable takeaways that can be implemented quickly. This will not only propel my learning and development but also PRODUCTIVITY for the business.

RESPONSE: Digital content can’t replicate multi-sensory demos or the chance to get hands on with the latest innovations. TSE offers real-world context, live product testing and DIRECT ACCESS to industry leaders, something online can’t match!

 

REASONS TO ATTEND

BESPOKE EDUCATION PROGRAMME
Gain CPD-accredited training with The Security Institute that advances careers while strengthening industry specific knowledge through case studies, workshops, and content that delves into evolving industry challenges. NO SALES PITCHES.
LIVE DEMONSTRATIONS
See professional forced entry specialists test your security products in real time. Watch doorsets, windows, and fencing systems face high pressure scenarios - not just sales claims.
SUPPORT FROM THE INDUSTRY
Developed by industry giants including Assa Abloy, Comelit, Honeywell, Johnson Controls, Motorola Solutions, TDSI, Texecom and Videcon, TSE’s extensive network of event partners highlights a collaborative approach to creating an inclusive platform for the security industry.
CO-LOCATED EVENTS
Your FREE pass gives you access to the entire Safety & Security Event Series. Maximise your time onsite and explore Pro Integration Future Europe, The Workplace Event, The Fire Safety Event, The Health & Safety Event, and The National Cyber Security Show. Covering the entire buying chain of the safety and security of people, property and assets.
ELEVATED NETWORKING
TSE presents countless opportunities to connect with new and existing contacts, and industry peers. Hosting exclusive onsite and out-of-hours networking drinks and initiatives, be part of Europe's leading commercial, enterprise & domestic security. 
LOCATION
Taking place at the NEC Birmingham, this is one of the most accessible exhibition venues in the UK. With an international airport, mainline train station, easy access to the UK's motorway network and FREE PARKING to all!

WHO YOU'LL NETWORK WITH

READY TO LEAD THE CHANGE?

Pro Integration Future Europe is your platform to amplify your voice, expand your influence within the AV and systems integration community, and shape the future of your career in the industry.