This presentation examines how global technology powerhouses—Apple, Google, Samsung, NVIDIA, and Amazon—are fundamentally reshaping Europe's physical security landscape through their unprecedented financial resources, market influence, and strategic patience. We'll explore the positive transformation these tech giants bring while acknowledging that such disruption inevitably creates both winners and losers in the market ecosystem. The discussion will analyze the current state of play, forecast where these changes will ultimately lead, and provide critical insights on timing and market impact—helping security professionals navigate this shifting landscape to position themselves advantageously as traditional boundaries continue to dissolve under tech's expanding influence.​​