Examines the rapidly transforming European physical security landscape, analyzing how regional market dynamics, regulatory frameworks like GDPR, and shifting customer preferences are reshaping adoption patterns across competing access control modalities. Through comprehensive market analysis and technology trend forecasting, the session explores whether mobile credentials—with their seamless integration capabilities and enhanced user experience—are positioned to outpace traditional card-based systems, or if advanced biometric solutions will ultimately dominate due to their superior security profiles and declining implementation costs. The presentation concludes with actionable insights on how security professionals should strategically invest in physical access technologies to future-proof their organizations within Europe's uniquely regulated security ecosystem.​​