First, let's explain what video analytics is:

Video analytics, also known as ‘video content analytics’ ingests, identifies and classifies objects and behaviours into actionable intelligence, often giving life to searchable metadata. This process typically carries out a specific task, for example, vehicle license plate recognition, understanding crowd dynamics during an event or identifying an unattended object. Video analytics empowers an organisation to search, filter or set up automated alerts and visualise classifications of objects detected; this could be fire and smoke, gender, brand of vehicle, clothing type or colour, as well as a behaviour, dwell times, speed, direction or a change in crowd dynamics. Video analytics also empowers an organisation’s decision-makers with activity trend analysis on visitors.