NVT Phybridge COVID-19 Corporate Update
Like many organizations, the effects of the global COVID-19 pandemic have impacted us at NVT Phybridge. Since March 2020, we have effectively adjusted to our new normal to strengthen the health of our business, ensuring current and future customer and partner needs are met in an effective and timely manner.
Procurement and Order Fulfillment
Initial pandemic lockdowns across the globe impacted manufacturing capacity and the modes of transportation that move raw materials and finished goods. Despite the pandemic, demand for electronics and electronic parts did not decrease. As expected, when short term supply gets tight, companies order even more to stockpile for the medium term, leading to further shortages.
NVT Phybridge has faced the same risks that all electronics manufacturers have faced. However, we are in a strong position as our entire CHARIoT line of products is manufactured in Canada. We rely on major carriers, partners, and distributors to get our products to end-users, and we continue to foster strong relationships with these players. We have also made appropriate adjustments to production and raw material procurement.
Many learnings have been incorporated into our administrative, production, and procurement processes that strengthen our ability to meet customer expectations, even in uncertain circumstances.
Completing Digital Transformation Projects
At the onset of the lockdowns, many businesses were forced to shut down or adapt to public health guidelines. Many large digital transformation projects were paused as the pandemic initially impacted the global economy.
Based on partner and end-user feedback, we remained confident that we were witnessing a delay in demand that we needed to manage, not an overall drop in demand. In the months following, some projects moved ahead as businesses adapted and took advantage of building availability after shifting to a work-from-home model.
Sales, Marketing, & Support
The sales and marketing landscape has shifted drastically since March 2020. As tradeshows and in-person workshops are no longer a viable option to reach potential clients, we have adjusted our focus to digital marketing, online marketplaces, and virtual selling. In place of physical meetings and site visits, we are hosting online webinars and have implemented a robust online meeting system. Potential clients and partners can easily book an online meeting with the NVT Phybridge sales team. We have also increased our digital marketing efforts while strengthening our relationships with distributors.
Fortunately, the nature of our technology has helped many of our customers complete their digital transformation projects. As a technology that enables the reuse of existing infrastructure, end-users and integrators are avoiding the re-cabling, construction, and renovation work on-site, simplifying deployment while adhering to social distancing measures.
Some of our end-user customers continue to experience project delays due to the COVID-19 pandemic. We continue to support their needs with discount extensions and other programs.
We are very proud of the technical support team and our efforts to continually improve during 2020. While maintaining our live technical support, we launched a website chat feature, which has experienced heavy usage from the outset. We will continue to provide effective support over the phone, video calls, and website chat.
Looking Ahead to 2021
We have laid a solid foundation upon which to grow and succeed in 2021. We will continue to focus on partner relationships, digital marketing, and promotions to ensure every organization can experience a simple, secure, and cost-effective digital transformation. The Internet of Things has supported and will continue to support businesses as they adjust to our new normal.