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26 Jan 2024

Nineteen Group acquires The Security Awareness Special Interest Group (SASIG)

The award winning Nineteen Group today announces that it has acquired The Security Awareness Special Interest Group (SASIG), a networking and thought leadership forum for the cyber security industry.

Over its twenty years, SASIG has created a strong networking community for cyber security professionals. It supports the development of the industry through a series of physical events, webinars and skills festivals. SASIG provides an environment where cyber security practitioners can gather, enabling candid discussions and knowledge exchange on critical cyber security issues.

Globally, the SASIG membership represents thousands of organisations of all sizes, across all sectors, both public and private. These highly engaged members are not only drawn from C-Suite, including prominent CISOs, CTOs, CIOs, decision makers and influencers, but importantly also from all levels of the cyber security profession, law enforcement, government and academia.

Peter Jones, CEO of Nineteen Group said, “SASIG is an exciting addition to the Nineteen family. From the moment we met with Martin and his highly experienced team, we were immediately struck by the synergy that SASIG and our own International Cyber Expo would have if partnered together. Their range of year-round events aligned with unrivalled industry reach will help place the new offering at the forefront of the industry. We are delighted to welcome them to the business.”

Rachael Shattock, Group Event Director said, “SASIG holds a distinguished position amongst senior leaders within the cyber security industry. Their events, including Big SASIG, will greatly complement our own cyber portfolio, so we can’t wait to start integrating the two businesses. Watch this space!”

Martin Smith MBE, Founder and Chairman of SASIG said, “For years now I have been searching for a suitable home for SASIG, to ensure its longevity and to increase its reach and influence. With Nineteen Group, I have at last found the perfect partner and the wait was worth it. Nineteen’s ethos, culture and portfolio are completely aligned with SASIG. Together, we really can be greater than our parts. I cannot wait to throw myself wholeheartedly and with renewed energy into this new phase of SASIG’s evolution – be assured, everyone, reports of my impending retirement remain highly exaggerated!

About Nineteen Group

Nineteen Group is a culture driven, rapidly expanding trade show organiser, based in the centre of Wimbledon. Backed by Phoenix Equity Partners, Nineteen connects tens of thousands of people across a number of trade shows, publications and digital products, inspiring our communities to grow.  

Operating across several markets including security, cyber, fire, safety, manufacturing, technology, emergency response and retail, Nineteen is more than just a number with a successful team on an exciting journey of growth to become a world-leading organiser. 

About the Security Awareness Special Interest Group (SASIG)

Now in its 20th year, SASIG is a subscription-free networking and thought-leadership forum for the cyber security industry. Its membership represents 4,000+ organisations of all sizes and includes CISOs/CSOs/CIOs and their teams, professionals from other disciplines (risk, HR, legal, supply, etc), government, law enforcement and academia. All SASIG activities are free of charge for members to attend; it runs three online webinars each week, three in-person events each month, and Big SASIG each year. The level of discussion is extraordinarily revealing and rewarding.


‘Big SASIG’ is a uniquely formatted concept so that both sides of the cybersecurity community – users and vendors/suppliers – can meet as equals. Delegates engage directly with industry experts in pre-organised one-to-one meetings and workshops. The high-quality content is developed under the guidance and direction of the Big SASIG Steering Committee of leading CISOs and industry experts. The fourth edition of ‘Big SASIG’, the flagship SASIG event, will be held on Tuesday 23 April 2024, in Liverpool St, London. 


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